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        Fashion is fluid, taking the shape of the moment you're living in now. But your style always holds true. MILK celebrates the pure essence of your lifestyle through a unique selection of sophisticated clothing you can feel confident and comfortable wearing around town, when exploring a new city, or for a night out. MILK is Chattanooga’s premiere fashion destination. Whether you shop online or visit our store on the North Shore, you’ll find we support emerging and established designers to elevate your wardrobe.